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A big part of running a successful business is ensuring that you keep up with trends and provide consumers with the information, products and services they want to satisfy their needs. As globalisation and consumerisation advance, consumers become more demanding and instant gratification is no longer a luxury but a necessity.
Consumers also want to feel that they derive value from your business, no matter what you sell you need to be leaving an insight on the table every time a consumer walks out of your door. If you are selling wedding dresses you need to make sure that you are also selling a bride a feeling of absolute perfection on her special day.
If you own a vehicle repair shop, you need to, not only, fix cars and hand them back, but also, educate your customers regarding car maintenance, affordability and safety. It is no longer good enough to just sell a product or service, you need to sell value along with it.
Why are Consumers so Demanding?
Why do consumers want more for less? Because they know that they can get it. Consumers can compare prices across a range of stores, research products and services on the internet and view your service record by Googling your name and seeing whether there are any complaints or good reviews regarding your company.
Social Media has taken the world by storm and has given consumers the power to make their voices heard, praise companies that serve their needs and speak up when they receive bad service.
The power of social media is far reaching and it has never been more important to ensure that reputation management forms part or your business management strategy.
Aligning Social Media with Business Management
While it is imperative for every company to have a website, the importance of social media for customer engagement cannot be stressed enough. Many companies were built on Facebook as it allows entrepreneurs to get in touch with people who need their product or service, inform them daily of what they offer, make them excited about people who have used their products by actually showing them photos and then engaging with them.
Social Media makes companies more human – it allows consumers to interact with the faceless names of big and small companies and actually get a response and feel valued.
Ensure that social media forms part of your business management strategy and align all of your operations to ensure a positive image for your company and an unforgettable experience for your clients.
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